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Advertising: Books + Ebooks

A Subject Guide for the School of Advertising

Books and Ebooks for Advertising Research

This guide is intended as a starting place for researchers, pointing to tools for finding books and Ebooks for Advertising majors. Please use the informational tabs to find books and Ebooks in different subject areas related to advertising that are available through the Academy of Art University Library.  Please keep in mind that this is by no means a comprehensive list. We have many other titles available related to the study of advertising.  If you have any questions or suggestions for additions to the guide, please contact library@academyart.edu.

Advertising Call Number Ranges

Advertising

HF 5801 - HF 6201
Branding HD 69. B7
Marketing HF 5410 - HF 5417.5

Interlibrary Loan with Link+

Link+ is a union catalog of over 9 million contributed holdings from participating libraries in California and Nevada. AAU students, faculty and staff can electronically request items not available at the AAU Library and have them delivered for check out. Link+ may be accessed directly at http://linkencore.iii.com or by clicking the Search Link+ button on the library’s search pages. Link+ items will arrive at the AAU Library in 2 to 4 days and an email message will be sent letting you know they have arrived. The loan period for books is 21 days, with one 21-day renewal. There is no charge to request or borrow Link+ items.

 

How to Access Ebooks

There are two ways to access the Academy of Art ebooks collections: 1) by searching the Library Catalog and 2) by searching the ebrary and EBSCO ebook databases individually. 

1. Search the Library Catalog

Ebooks listed in the library catalog will have [e-book] in their title and their location will be "Online Resource." Click on the title of the book and you will reach the ebook's item page. Click on the link in the yellow bar in the middle of the page to access the e-book. The book will open in a new window. 

You can use the Advanced Search function to have the the library catalog limit your search results to ebooks. Type in the title or keywords for the book that you would like, then, under Material Type, select "ebooks" from the drop down menu. Your search results will include only ebook titles. 

2. Search the ebrary and EBSCO ebook databases directly.

The Library purchases ebooks on two different platforms. To search these directly, click on either ebrary or EBSCO. Once there, you can use the search functions to find relevant titles. Ebrary offers over 9,000 titles, while EBSCO is a small collection of only 120 titles. 

Click here for a full guide to using AAU Library ebooks. 

Search Library Resources
Keyword Title AuthorAdvanced Search

Use this search box to find items in the AAU Library catalog.

Advertising Books by Topic

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Course Reserves

The library purchases copies of textbooks for current onsite classes, and where available purchases the e-book version of textbooks for online courses. Print copies are on Course Reserve at the Library, which means that they are available for use within the library for a one hour time period. This ensures that all students are able to access these popular titles. You can search the library catalog for your course reserve items by course number using the Course Reserves search page. Course Reserves are kept behind the Circulation Desk near the entrance to the Library.

Book Checkout Policies

Undergraduates

Circulating books:

7 books for 14 days. 2 renewals allowed. 

Link+ books:

3 books for 21 days. 1 renewal allowed.

 

Graduate Students and Faculty

Circulating books: 

10 books for 14 days. 2 renewals allowed.

Link+ books:

3 books for 21 days. 1 renewal allowed. 

 

Department Directors

Circulating books:

10 books for the duration of the semester. Books must be returned by the last day of the semester in which they were checked out.

Link+ books:

3 books for 21 days. 1 renewal allowed.