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Advertising: Account Planning
A Subject Guide for the School of Advertising
Selected Account Planning Books
Advertising and Promotion : An Integrated Marketing Communications Perspective
by
George Belch; Michael Belch
Call Number: HF5823 .B387 2015
Publication Date: 2014
Advertising in a Digital Age
by
Gabriela Taylor
Call Number: HF6146.I58 T39 2013
Publication Date: 2013
D&AD. the Copy Book
by
D&AD
Call Number: HF5825 .C64 2018
Publication Date: 2018
Demarketing
by
Nigel Bradley (Editor); Jim Blythe (Editor)
Call Number: HF5415.13 .D3697 2014
Publication Date: 2013
Graphis Advertising Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G7373 2019
Publication Date: 2019
Graphis New Talent Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G738 2019
Publication Date: 2019
Marketing to Millennials
by
Jeff Fromm; Christie Garton
Call Number: HF5415.332.Y66 F76 2013
Publication Date: 2013
The Practical Pocket Guide to Account Planning
by
Chris Kocek; Lin Zagorski (Designed by); Rebecca Pollock (Designed by)
Call Number: HF5823 .K63 2013
Publication Date: 2013
The Sonic Boom
by
Joel Beckerman; Tyler Gray (Contribution by)
Call Number: ML3830 .B33 2014
Publication Date: 2014
Targeted
by
Mike Smith
Call Number: HF6146.I58 S65 2015
Publication Date: 2015
This Is Advertising
by
Elizabeth Williams; Chronicle Books Staff; Laurence King Publishing Limited Staff
Call Number: HF5837 .W54 2010
Publication Date: 2010
The Trend Management Toolkit
by
A. Kjaer
Call Number: HD30.28 .K5745 2014
Publication Date: 2014
Truth, Lies, and Advertising
by
Jon Steel
Call Number: HF5837 .S73 1998
Publication Date: 1998
Who's Buying Entertainment
by
New Strategist Press Editors (Prepared for Publication by)
Call Number: GV53 .W46 2014
Publication Date: 2014
The Who, What, and Where of America
by
Deirdre A. Gaquin; Gwenavere W. Dunn
Call Number: HA201.122 .W46 2014
Publication Date: 2014
Selected Account Planning Ebooks
Advertising for People Who Don't Like Advertising
by
Kesselskramer
Call Number: HF5823 .K47 2012eb
Publication Date: 2012
How 30 Great Ads Were Made
by
Eliza Williams
Call Number: HF5823 .W55 2012eb
Publication Date: 2012
Who's Buying Entertainment, 9th Edition
by
New Strategist Publications
Call Number: GV53 .W46 2013eb
Publication Date: 2012
Advertising and Promotion : An Integrated Marketing Communications Perspective by 
The Practical Pocket Guide to Account Planning by 
Advertising for People Who Don't Like Advertising by 
