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Advertising: Account Planning
A Subject Guide for the School of Advertising
Getting Started
Books and Ebooks
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Account Planning
Art Direction
Branding
Concepts
Copywriting
Law
Articles and Databases
Periodicals and Ejournals
Media
Digital Images
Web Resources
Master's Thesis Projects
Professional Practice
Research Methodologies for Advertising
Selected Account Planning Books
Advertising and Promotion : An Integrated Marketing Communications Perspective
by
George Belch; Michael Belch
Call Number: HF5823 .B387 2015
Publication Date: 2014
Advertising in a Digital Age
by
Gabriela Taylor
Call Number: HF6146.I58 T39 2013
Publication Date: 2013
D&AD. the Copy Book
by
D&AD
Call Number: HF5825 .C64 2018
Publication Date: 2018
Demarketing
by
Nigel Bradley (Editor); Jim Blythe (Editor)
Call Number: HF5415.13 .D3697 2014
Publication Date: 2013
Graphis Advertising Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G7373 2019
Publication Date: 2019
Graphis New Talent Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G738 2019
Publication Date: 2019
Marketing to Millennials
by
Jeff Fromm; Christie Garton
Call Number: HF5415.332.Y66 F76 2013
Publication Date: 2013
The Practical Pocket Guide to Account Planning
by
Chris Kocek; Lin Zagorski (Designed by); Rebecca Pollock (Designed by)
Call Number: HF5823 .K63 2013
Publication Date: 2013
The Sonic Boom
by
Joel Beckerman; Tyler Gray (Contribution by)
Call Number: ML3830 .B33 2014
Publication Date: 2014
Targeted
by
Mike Smith
Call Number: HF6146.I58 S65 2015
Publication Date: 2015
This Is Advertising
by
Elizabeth Williams; Chronicle Books Staff; Laurence King Publishing Limited Staff
Call Number: HF5837 .W54 2010
Publication Date: 2010
The Trend Management Toolkit
by
A. Kjaer
Call Number: HD30.28 .K5745 2014
Publication Date: 2014
Truth, Lies, and Advertising
by
Jon Steel
Call Number: HF5837 .S73 1998
Publication Date: 1998
Who's Buying Entertainment
by
New Strategist Press Editors (Prepared for Publication by)
Call Number: GV53 .W46 2014
Publication Date: 2014
The Who, What, and Where of America
by
Deirdre A. Gaquin; Gwenavere W. Dunn
Call Number: HA201.122 .W46 2014
Publication Date: 2014
Selected Account Planning Ebooks
Advertising for People Who Don't Like Advertising
by
Kesselskramer
Call Number: HF5823 .K47 2012eb
Publication Date: 2012
How 30 Great Ads Were Made
by
Eliza Williams
Call Number: HF5823 .W55 2012eb
Publication Date: 2012
Who's Buying Entertainment, 9th Edition
by
New Strategist Publications
Call Number: GV53 .W46 2013eb
Publication Date: 2012
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