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Advertising: Account Planning

A Subject Guide for the School of Advertising

Selected Account Planning Books

Advertising and Promotion : An Integrated Marketing Communications Perspective by George Belch; Michael Belch
Call Number: HF5823 .B387 2015
Publication Date: 2014
Advertising in a Digital Age by Gabriela Taylor
Call Number: HF6146.I58 T39 2013
Publication Date: 2013
D&AD. the Copy Book by D&AD
Call Number: HF5825 .C64 2018
Publication Date: 2018
Demarketing by Nigel Bradley (Editor); Jim Blythe (Editor)
Call Number: HF5415.13 .D3697 2014
Publication Date: 2013
Graphis Advertising Annual 2019 by Graphis Inc. (Created by)
Call Number: NC997.A1 G7373 2019
Publication Date: 2019
Graphis New Talent Annual 2019 by Graphis Inc. (Created by)
Call Number: NC997.A1 G738 2019
Publication Date: 2019
Marketing to Millennials by Jeff Fromm; Christie Garton
Call Number: HF5415.332.Y66 F76 2013
Publication Date: 2013
The Practical Pocket Guide to Account Planning by Chris Kocek; Lin Zagorski (Designed by); Rebecca Pollock (Designed by)
Call Number: HF5823 .K63 2013
Publication Date: 2013
The Sonic Boom by Joel Beckerman; Tyler Gray (Contribution by)
Call Number: ML3830 .B33 2014
Publication Date: 2014
Targeted by Mike Smith
Call Number: HF6146.I58 S65 2015
Publication Date: 2015
This Is Advertising by Elizabeth Williams; Chronicle Books Staff; Laurence King Publishing Limited Staff
Call Number: HF5837 .W54 2010
Publication Date: 2010
The Trend Management Toolkit by A. Kjaer
Call Number: HD30.28 .K5745 2014
Publication Date: 2014
Truth, Lies, and Advertising by Jon Steel
Call Number: HF5837 .S73 1998
Publication Date: 1998
Who's Buying Entertainment by New Strategist Press Editors (Prepared for Publication by)
Call Number: GV53 .W46 2014
Publication Date: 2014
The Who, What, and Where of America by Deirdre A. Gaquin; Gwenavere W. Dunn
Call Number: HA201.122 .W46 2014
Publication Date: 2014

Selected Account Planning Ebooks

Advertising for People Who Don't Like Advertising by Kesselskramer
Call Number: HF5823 .K47 2012eb
Publication Date: 2012
How 30 Great Ads Were Made by Eliza Williams
Call Number: HF5823 .W55 2012eb
Publication Date: 2012
Who's Buying Entertainment, 9th Edition by New Strategist Publications
Call Number: GV53 .W46 2013eb
Publication Date: 2012