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Advertising: Articles and Databases

A Subject Guide for the School of Advertising

Business and Company Research Tutorial

Accessing AAU Databases

Unless otherwise noted, you can access all of the subscription websites and databases without logging in when in the library or other AAU buildings. To access these resources from off-campus, when prompted, enter your name and the 8-digit student or faculty ID number located on the front of your AAU ID card. Some resources require a separate username and password; please read the description of each resource for more information. If you have trouble accessing any of the websites or databases, contact

Recommended Databases for Advertising Research

Additional Databases for Advertising Research

Citing Online Articles and Databases in MLA Style


Author’s Last Name, First Name. “Title of Article.” Title of Journal or Magazine, vol., issue, Publication Date, pages. Title of Database, DOI or URL. Date of access (optional).

URLs are now a required component of a citation. Providing the date of access is optional.

Example - Article from Academic Search Premier:

McCarthy, Erin. “10 Scenes That Changed Movie History.” Popular Mechanics, vol. 184, no. 1, Jan. 2007, pp. 64-65. Academic Search Premier, Accessed 23 Feb. 2016.

Elite Autofahrt, G.m.b.h Elite" Rundfahrten. Berlin - Potsdam, 1937.  From the AAU Luna Database.