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Advertising: Branding
A Subject Guide for the School of Advertising
Getting Started
Books and Ebooks
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Account Planning
Art Direction
Branding
Concepts
Copywriting
Law
Articles and Databases
Periodicals and Ejournals
Media
Digital Images
Web Resources
Master's Thesis Projects
Professional Practice
Research Methodologies for Advertising
Selected Branding Books
Blue Ocean Strategy, Expanded Edition
by
W. Chan Kim; Renée Mauborgne
Call Number: HF5415.153 .K53 2015
Publication Date: 2015
Brand-Driven Innovation
by
Erik Roscam Abbing
Call Number: HD69.B7 R67 2010
Publication Date: 2010
Brand Atlas
by
Alina Wheeler; Joel Katz
Call Number: HD69.B7 W43 2011
Publication Date: 2011
Branded Beauty
by
Mark Tungate
Call Number: HD9970.5.C672 T86 2011
Publication Date: 2011
The Branded Mind
by
Erik Du Plessis
Call Number: HF5415.12615 .D8 2011
Publication Date: 2011
Brand Failures
by
Matt Haig
Call Number: HD69.B7 H345 2011
Publication Date: 2011
The Definitive Book of Branding
by
Kartikeya Kompella (Editor)
Call Number: HF5415.1255 .D44 2014
Publication Date: 2014
Designing Brand Identity
by
Alina Wheeler; Debbie Millman (Foreword by)
Call Number: HD69.B7 W44 2018
Publication Date: 2018
Graphis Branding 7
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G758
ISBN: 9781931241731
Publication Date: 2019
Guerrilla Advertising 2
by
Gavin Lucas
Call Number: HF5837 .L83 2011
Publication Date: 2011
How Brands Become Icons
by
D. B. Holt
Call Number: HD69.B7 H647 2004
Publication Date: 2004
Newsjacking
by
Grant Hunter; Jon Burkhart
Call Number: HF5823 .H86 2013
Publication Date: 2013
Selected Branding Ebooks
Brand-Driven Innovation
by
Erik Roscam Abbing
Call Number: HD69.B7 R67 2010eb
Publication Date: 2010
Brand Breakout
by
Nirmalya Kumar; Jan-Benedict E. M. Steenkamp
Call Number: HF5415.1255 .K857 2013eb
Publication Date: 2013
Creating a Brand Identity
by
Catharine Slade-Brooking
Call Number: NC1003 .S533 2016eb
Publication Date: 2016
Designing Brand Identity
by
Alina Wheeler; Debbie Millman (Foreword by)
Call Number: HD69.B7 .W444 2018eb
Publication Date: 2017
Emotional Branding
by
Marc Gobé
Call Number: HD69.B7 .G634 2009eb
Publication Date: 2010
Fashion Brands
by
Mark Tungate
Call Number: HD9940.A2 T86 2012eb
Publication Date: 2012
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