Research Guides: Advertising: Branding

Selected Branding Books

Blue Ocean Strategy, Expanded Edition by W. Chan Kim; Renée Mauborgne
Call Number: HF5415.153 .K53 2015
Publication Date: 2015
Brand-Driven Innovation by Erik Roscam Abbing
Call Number: HD69.B7 R67 2010
Publication Date: 2010
Brand Atlas by Alina Wheeler; Joel Katz
Call Number: HD69.B7 W43 2011
Publication Date: 2011
Branded Beauty by Mark Tungate
Call Number: HD9970.5.C672 T86 2011
Publication Date: 2011
The Branded Mind by Erik Du Plessis
Call Number: HF5415.12615 .D8 2011
Publication Date: 2011
Brand Failures by Matt Haig
Call Number: HD69.B7 H345 2011
Publication Date: 2011
The Definitive Book of Branding by Kartikeya Kompella (Editor)
Call Number: HF5415.1255 .D44 2014
Publication Date: 2014
Designing Brand Identity by Alina Wheeler; Debbie Millman (Foreword by)
Call Number: HD69.B7 W44 2018
Publication Date: 2018
Graphis Branding 7 by Graphis Inc. (Created by)
Call Number: NC997.A1 G758
ISBN: 9781931241731
Publication Date: 2019
Guerrilla Advertising 2 by Gavin Lucas
Call Number: HF5837 .L83 2011
Publication Date: 2011
How Brands Become Icons by D. B. Holt
Call Number: HD69.B7 H647 2004
Publication Date: 2004
Newsjacking by Grant Hunter; Jon Burkhart
Call Number: HF5823 .H86 2013
Publication Date: 2013

Brand-Driven Innovation by Erik Roscam Abbing
Call Number: HD69.B7 R67 2010eb
Publication Date: 2010
Brand Breakout by Nirmalya Kumar; Jan-Benedict E. M. Steenkamp
Call Number: HF5415.1255 .K857 2013eb
Publication Date: 2013
Creating a Brand Identity by Catharine Slade-Brooking
Call Number: NC1003 .S533 2016eb
Publication Date: 2016
Designing Brand Identity by Alina Wheeler; Debbie Millman (Foreword by)
Call Number: HD69.B7 .W444 2018eb
Publication Date: 2017
Emotional Branding by Marc Gobé
Call Number: HD69.B7 .G634 2009eb
Publication Date: 2010
Fashion Brands by Mark Tungate
Call Number: HD9940.A2 T86 2012eb
Publication Date: 2012