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Advertising: Concepts
A Subject Guide for the School of Advertising
Getting Started
Books and Ebooks
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Account Planning
Art Direction
Branding
Concepts
Copywriting
Law
Articles and Databases
Periodicals and Ejournals
Media
Digital Images
Web Resources
Master's Thesis Projects
Professional Practice
Research Methodologies for Advertising
Selected Concepts Books
Advertising Concept and Copy
by
George Felton
Call Number: HF5823 .F43 2013
Publication Date: 2013
Advertising Concept Book
by
Pete Barry
Call Number: HF5821 .B37 2012
Publication Date: 2012
Advertising to Children
by
Mark Blades (Editor); Caroline Oates (Editor); Fran Blumberg (Editor); Barrie Gunter (Editor)
Call Number: HF5415.32 .A38 2014
Publication Date: 2014
The Art of Writing Advertising
by
Denis Higgins (Editor)
Call Number: HF5825 .H5 1965
Publication Date: 1994
Business Plans Kit for Dummies, 5th Edition
by
Barbara Findlay Schenck; Peter E. Jaret; Steven D. Peterson
Call Number: HD30.28 .P374 2016
Publication Date: 2016
Creativity and Advertising
by
Andrew McStay
Call Number: HF5821 .M37 2013
Publication Date: 2013
Graphis Advertising Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G7373 2019
ISBN: 9781931241748
Publication Date: 2019
Graphis Logo/Letterhead9
by
Graphis Inc. (Created by)
Call Number: T325 .G72
Publication Date: 2017
Graphis New Talent Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G738 2019
ISBN: 9781931241779
Publication Date: 2019
Hey, Whipple, Squeeze This
by
Luke Sullivan
Call Number: HF5825 .S88 2016
Publication Date: 2016
How 30 Great Ads Were Made
by
Eliza Williams
Call Number: HF5827 .W55 2012
Publication Date: 2012
Sold on Language
by
Julie Sedivy; Greg Carlson
Call Number: HF5821 .S446 2011
Publication Date: 2011
Strategic Thinking for Advertising Creatives
by
Alice Kavounas Taylor
Call Number: HF5823 .K38 2013
Publication Date: 2013
Selected Concepts Ebooks
Decoded
by
Phil Barden
Call Number: HF5415.32 .B37 2013eb
Publication Date: 2013
Hey, Whipple, Squeeze This
by
Luke Sullivan; Edward Boches (As told to)
Call Number: HF5825 .S88 2016eb
Publication Date: 2016
How to Have Great Ideas
by
John Ingledew
Call Number: HF5825 .S88 2016eb
Publication Date: 2016
Ideation
by
Nik Mahon
Call Number: HD53 .M34 2011eb
Publication Date: 2011
Principles and Methods of Social Research
by
William D. Crano; Marilynn B. Brewer; Andrew Lac
Call Number: H62 .C692 2015eb
Publication Date: 2015
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Business Plans Kit for Dummies, 5th Edition by 
Graphis Advertising Annual 2019 by 
Graphis New Talent Annual 2019 by 
