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Advertising: Concepts
A Subject Guide for the School of Advertising
Selected Concepts Books
Advertising Concept and Copy
by
George Felton
Call Number: HF5823 .F43 2013
Publication Date: 2013
Advertising Concept Book
by
Pete Barry
Call Number: HF5821 .B37 2012
Publication Date: 2012
Advertising to Children
by
Mark Blades (Editor); Caroline Oates (Editor); Fran Blumberg (Editor); Barrie Gunter (Editor)
Call Number: HF5415.32 .A38 2014
Publication Date: 2014
The Art of Writing Advertising
by
Denis Higgins (Editor)
Call Number: HF5825 .H5 1965
Publication Date: 1994
Business Plans Kit for Dummies, 5th Edition
by
Barbara Findlay Schenck; Peter E. Jaret; Steven D. Peterson
Call Number: HD30.28 .P374 2016
Publication Date: 2016
Creativity and Advertising
by
Andrew McStay
Call Number: HF5821 .M37 2013
Publication Date: 2013
Graphis Advertising Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G7373 2019
ISBN: 9781931241748
Publication Date: 2019
Graphis Logo/Letterhead9
by
Graphis Inc. (Created by)
Call Number: T325 .G72
Publication Date: 2017
Graphis New Talent Annual 2019
by
Graphis Inc. (Created by)
Call Number: NC997.A1 G738 2019
ISBN: 9781931241779
Publication Date: 2019
Hey, Whipple, Squeeze This
by
Luke Sullivan
Call Number: HF5825 .S88 2016
Publication Date: 2016
How 30 Great Ads Were Made
by
Eliza Williams
Call Number: HF5827 .W55 2012
Publication Date: 2012
Sold on Language
by
Julie Sedivy; Greg Carlson
Call Number: HF5821 .S446 2011
Publication Date: 2011
Strategic Thinking for Advertising Creatives
by
Alice Kavounas Taylor
Call Number: HF5823 .K38 2013
Publication Date: 2013
Selected Concepts Ebooks
Decoded
by
Phil Barden
Call Number: HF5415.32 .B37 2013eb
Publication Date: 2013
Hey, Whipple, Squeeze This
by
Luke Sullivan; Edward Boches (As told to)
Call Number: HF5825 .S88 2016eb
Publication Date: 2016
How to Have Great Ideas
by
John Ingledew
Call Number: HF5825 .S88 2016eb
Publication Date: 2016
Ideation
by
Nik Mahon
Call Number: HD53 .M34 2011eb
Publication Date: 2011
Principles and Methods of Social Research
by
William D. Crano; Marilynn B. Brewer; Andrew Lac
Call Number: H62 .C692 2015eb
Publication Date: 2015
Business Plans Kit for Dummies, 5th Edition by 
Graphis Advertising Annual 2019 by 
Graphis New Talent Annual 2019 by 
