“Fight the Virus. Fight the Bias” public-service campaign tackles prejudice against Asian Americans.
Anxiety regarding the COVID-19 pandemic has led to a surge in xenophobia and prejudice against AAPI. The Ad Council and Alan Yang, best known for his work on “Parks and Recreation,” “Master of None,” and the recently-released movie “Tigertail,” came together to present individual narratives to draw attention to this prejudice and direct people to information resources to push back against this rise in racism. Read the full article on this PSA here.
For more, check out WARC.
WARC is an advertising campaign database filled with case studies written by the creative agencies who made those campaigns, as well as best practice pieces based on current successful advertising trends.
Try searching the Library's digital resources using keywords such as "Asian American," "Pacific Islander," and "AAPI" in relation to your research topics. A few databases to try are listed below.
There are many titles related to Asian American and Pacific Islanders in art and media in our e-book collection. These are just a few examples of what is available, with more found using the search terms "Asian American" and "Pacific Islander." You can find a link to Ebook Central on the library's Online Resources page.
Curious about who AAPI young adults are as consumers and how they are impacted by social media influencers?
From the Mintel report Multicultural Young Adults and Influencers: Incl Impact of COVID-19 - US - November 2020:
"Young Asians primarily follow influencers because they reflect an expanded, acculturated point of view with their culture as a foundation and fused with new ideas from people outside of their culture. Young Asians believe that the influencers they follow are authentic and their advice is trustworthy because they share the same goals. These include being accessible and reflective of an integrated society that they believe shapes US culture in terms of entertainment, style and other lifestyle markers, while also being true to themselves..."
Mintel is a database that provides market research and analysis, giving insights into current and future trends in consumer behaviors. For the full report mentioned above, click here. You can click on the "Search this report" tab in the middle of the page and enter "Asian" as a search term to see more data points highlighted in the report.
All Art U Library digital magazine subscriptions can be accessed via the Flipster Magazines link on the Library's Online Resources webpage.