Research Guides: Fashion Merchandising: Articles and Databases

Business and Company Research Tutorial

Business and Company Tutorial for Fashion and Fashion Merchandising

Accessing AAU Databases

Unless otherwise noted, you can access all of the subscription websites and databases without logging in when in the library or other AAU buildings. To access these resources from off-campus, when prompted, enter your name and the 8-digit student or faculty ID number located on the front of your AAU ID card. Some resources require a separate username and password; please read the description of each resource for more information. If you have trouble accessing any of the websites or databases, contact library@academyart.edu.

Recommended Databases for Fashion Merchandising Research

Business Market Research Collection This link opens in a new window
Includes Hoover's Company Profiles, OxResearch, Barnes Reports, and Snapshots! Information on international and domestic companies including personnel, budgets, products, operations, and competitors. Contains proprietary information about more than 40,000 public and non-public companies and 225,000 key executives.
Mintel This link opens in a new window
Market research and analysis covering the U.S. and some international marketplaces. Gives insight into the trends and consumer behaviors that will shape tomorrow's markets.
Sourcing Journal This link opens in a new window
A trade publication for apparel and textile executives, focused on sourcing and manufacturing. Includes in-depth features, expert analysis and interviews with industry leaders.
Vogue Archive This link opens in a new window
A complete searchable archive of American Vogue, from the first issue in 1892 to the current month, reproduced in high-resolution color page images.
WARC This link opens in a new window
Case studies, company reports, trend reports, consumer insights, and more!. Great information on advertising, merchandising, marketing, and market analysis. Contains data and reports from more than 30 leading content sources worldwide.
WGSN This link opens in a new window
Provides access to 4 million images, information on trade shows, fashion trend analysis, and information on interiors and beauty.
WWD: Women's Wear Daily This link opens in a new window
Daily news on trends and developments in fashion, textiles, accessories, and beauty.
Business and finance information and job listings.

Additional Databases for Fashion Merchandising Research

Berg Fashion Library This link opens in a new window
Over 100 new and classic books on fashion. Full access to the 10-volume Berg Encyclopedia of World Dress and Fashion.
EBSCO - Search Academic Search Premier, Art Source, & OmniFile This link opens in a new window
Search all of the journals and magazines in Academic Search Premier, Art Source, and OmniFile Full Text Select with only one search!

Company Research Tutorial Video

Citing Online Articles and Databases in MLA Style

Format:

Author’s Last Name, First Name. “Title of Article.” Title of Journal or Magazine, vol., issue, Publication Date, pages. Title of Database, DOI or URL. Date of access (optional).

URLs are now a required component of a citation. Providing the date of access is optional.

Example - Article from Academic Search Premier:

McCarthy, Erin. “10 Scenes That Changed Movie History.” Popular Mechanics, vol. 184, no. 1, Jan. 2007, pp. 64-65. Academic Search Premier, 0-search.ebscohost.com.library.academyart.edu/login.aspx?direct=true&db=aph&AN=24623655&site=ehost-live. Accessed 23 Feb. 2016.