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Fashion Merchandising: Library Resources

A Subject Guide for the School of Fashion Merchandising

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Recommended Books

Fashion Promotion in Practice

"Using the premise 'telling the stories of fashion', Fashion Promotion in Practice both instructs and inspires readers by examining and analyzing contemporary promotional practice within the fashion industry and illustrating how readers may apply relevant thinking to their own brands and campaigns. This approach offers crucial insight into the details of how and why specific examples of promotional practice are undertaken and their performance evaluated"--Publisher summary.

Developing and Branding the Fashion Merchandising Portfolio

Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality"--Publisher summary.

Apparel Product Design and Merchandising Strategies

For courses in Apparel Design, Fashion Design, Apparel Manufacturing and New Product Development. Offering a higher level of understanding, this book provides an in-depth and illustrated look at the product development process. Using a broad to narrow focus, it explains the product development process, the decisions made at early stages, and how to relate a company's business strategy to products developed. 

Merchandising Mathematics for Retailing

With a focus on understanding profit factors, this book provides a basic knowledge of the principles and techniques of real-world merchandising mathematics. Building on the authors' extensive retail experience, the book explains how to apply these fundamentals to realistic, everyday retail merchandising problems. Math applications specific to retailing makes this book an excellent resource for buyers and small store owners.