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Fashion Merchandising: Research Methodologies for Fashion Merchandising

A Subject Guide for the School of Fashion Merchandising


Below you will find resources related to research methodologies in Fashion Merchandising. These resources discuss both primary and secondary research methodologies and practices in the field of Fashion Merchandising. In other words, they give guidance on how to conduct your own research activities (primary research) and discuss and review secondary research strategies. For tips and tutorials on the research process see our Research Process: A Step-By-Step Guide or follow the links in the Research Process Overview box below.

Research Methodology Books for Fashion Merchandising