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Visual Literacy: Visual Literacy Standards
A guide to help you locate and cite images & media, and understand copyright & fair use.
According to the International Visual Literacy Association, "visual literacy is the ability to read, write and create visual images. It is a concept that relates to art and design but it also has much wider applications. Visual literacy is about language, communication and interaction. Visual media is a linguistic tool with which we communicate, exchange ideas and navigate our complex world."
"What is Visual Literacy?" YouTube, uploaded by Toledo Museum of Art, 19 November 2013, https://www.youtube.com/embed/O39niAzuapc
Media Literacy Definition & Standards
National Association for Media Literacy Education (NAMLE) Media Literacy Defined
Media literacy is the ability to ACCESS, ANALYZE, EVALUATE, CREATE, and ACT using all forms of communication.
In its simplest terms, media literacy builds upon the foundation of traditional literacy and offers new forms of reading and writing. Media literacy empowers people to be critical thinkers and makers, effective communicators and active citizens.
NAMLE Media Literacy Standards
Media Literacy Education requires active inquiry and critical thinking about the messages we receive and create.
Media Literacy Education expands the concept of literacy to include all forms of media (i.e., reading and writing).
Media Literacy Education builds and reinforces skills for learners of all ages. Like print literacy, those skills necessitate integrated, interactive, and repeated practice.
Media Literacy Education develops informed, reflective and engaged participants essential for a democratic society.
Media Literacy Education recognizes that media are a part of culture and function as agents of socialization.
Media Literacy Education affirms that people use their individual skills, beliefs and experiences to construct their own meanings from media messages.
"Media Literacy - The Power (and Responsibility) of Information - Lisa Cutter - TEDxCherryCreekWomen." YouTube, uploaded by TEDx Talks, 3 January 2020, https://www.youtube.com/embed/sX7EMTjMf6k
Visual Literacy Competency Standards for Higher Education
Association of College & Research Libraries (ACRL) Visual Literacy Standards
Standard One:The visually literate student determines the nature and extent of the visual materials needed.
Standard Two: The visually literate student finds and accesses needed images and visual media effectively and efficiently.
Standard Three: The visually literate student interprets and analyzes the meanings of images and visual media.
Standard Four: The visually literate student evaluates images and their sources.
Standard Five: The visually literate student uses images and visual media effectively.
Standard Six: The visually literate student designs and creates meaningful images and visual media.
Standard Seven: The visually literate student understands many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and accesses and uses visual materials ethically.