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Advertising: Getting Started

A Subject Guide for the School of Advertising

Advertising Research at the AAU Library

Welcome to the Academy of Art Library guide for research on Advertising. This guide is intended as a starting place for researchers, pointing to tools for finding books, scholarly articles, reviews, and other topical and collection-related information. Please use the informational tabs to find resources in different information categories. If you have any questions or suggestions for this guide, please library@academyart.edu.

School of Advertising

Advertising Course Reserve Books

Quick Links

Recently Added

Selected Advertising Websites

Selected Advertising DVDs

Reference Help

Ask a Librarian

Do you have a reference question, but can't make it to the library to talk to a librarian? Submit your question here and one of our librarians will get back to you within 24 hours, Monday through Friday. During business hours you can give us a call at 415-618-3842 to speak to a librarian.

If you would like individual research help, you can also use the Ask a Librarian link above to schedule an appointment with a librarian for a research consultation. You can meet with a librarian in person, online, or on the phone.

This service is available to currently enrolled Academy of Art University students and faculty only.

Interlibrary Loan with Link+

Link+ is a union catalog of over 9 million contributed holdings from participating libraries in California and Nevada. AAU students, faculty and staff can electronically request items not available at the AAU Library and have them delivered for check out. Link+ may be accessed directly at http://linkencore.iii.com or by clicking the Search Link+ button on the library’s search pages. Link+ items will arrive at the AAU Library in 2 to 4 days and an email message will be sent letting you know they have arrived. The loan period for books is 21 days, with one 21-day renewal. There is no charge to request or borrow Link+ items.