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Economic activities are becoming increasingly globalized. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.
In the past image alone generated profit; but design is now woven with performance and function and new products reflect these uses. IDEA winners judged to be the most successful tell of innovations in home products and office applications, providing some excellent and thought-provoking food for thought for any involved in industrial design. -- Midwest Book Review
In January of 2008, with a thousand dollars, a laptop and an outsized conviction that design can change the world, rising San Francisco-based product designer and activist Emily Pilloton launched Project H Design, a radical non-profit that supports, inspires and delivers life-improving humanitarian product design. "We need to go beyond 'going green' and to enlist a new generation of design activists," she wrote in an influential manifesto.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic 'The Design of Everyday Things' cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.