The Academy of Art Library has put together a selection of books that will be useful to you in your studies. Please keep in mind that this is by no means a comprehensive list. The Library has many other books on Advertising. If you have trouble finding them, please ask for assistance at the Access Services Desk.
Link+ is a union catalog of over 7 million contributed holdings from participating libraries in California and Nevada. AAU students, faculty and staff can electronically request items not available at the AAU Library and have them delivered for check out. Link+ may be accessed directly at http://linkencore.iii.com or by clicking the Search Link+ button on the library’s search pages. Link+ items will arrive at the AAU Library in 2 to 4 days and an email message will be sent letting you know they have arrived. The loan period for books is 21 days, with one 21-day renewal. There is no charge to request or borrow Link+ items.
Use this search box to find items in the AAU Library catalog.
There are two ways to access the Academy of Art ebooks collections: 1) by searching the Library Catalog and 2) by searching the Ebook Central and EBSCO ebook databases individually.
1. Search the Library Catalog
E-books listed in the library catalog will have a location of "Online Resource" or "Online Course Reserve." Click on the title of the book and you will reach the e-book's item page. Click on the grey button in the middle of the page that says "Access this e-book online" to access the e-book. The book will open in a new window.
You can use the Advanced Search function to have the the library catalog limit your search results to e-books. Type in the title or keywords for the book that you would like, then, under Material Type, select "e-book" from the drop down menu. Your search results will include only e-book titles.
2. Search the Ebook Central and EBSCO e-book databases directly.
The Library purchases e-books on two different platforms. To search these directly, click on either Ebook Central or EBSCO. Once there, you can use the search functions to find relevant titles. Ebook Central offers over 9,000 titles, while EBSCO is a smaller collection of individually purchased titles.
Interested in browsing books in your subject area? This is where you can find them in the Library!
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HF 5801 - HF 6201 |
Advertising |
| HD 69. B7 | Branding |
| HF 5410 - HF 5417.5 | Marketing |
The library purchases one print copy of each textbook for onsite courses. The library purchases the ebook edition of textbooks for online and onsite courses if they are available through our vendors. Print copies are on Course Reserve at the Library, which means that they are available for use within the library for a one hour time period. This ensures that all students are able to access these popular titles. You can search the library catalog for your course reserve items by course number using the Course Reserves page. Course Reserves are kept behind the Access Services Desk near the entrance to the Library.
Undergraduates
Circulating books:
7 books for 14 days. 2 renewals allowed.
Link+ books:
3 books for 21 days. 1 renewal allowed.
Graduate Students and Faculty
Circulating books:
10 books for 14 days. 2 renewals allowed.
Link+ books:
3 books for 21 days. 1 renewal allowed.
Department Directors
Circulating books:
10 books for the duration of the semester. Books must be returned by the last day of the semester in which they were checked out.
Link+ books:
3 books for 21 days. 1 renewal allowed.